MTEL Austria not only wanted to reach a new audience, but they also wanted to present a new smartphone deal. We had to find a way to get it in front of as many people as possible.
So we named the package “4 Young” in addition to the youth which were our main target and created social media campaigns to reach more people.
We designed different banner sizes for Google display ads to promote the “4 Young” deal across the web when people are browsing online.
Also, one part of the marketing involved leaflet advertising, which were printed and shared with the phone bills.
